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2010 In Review. ©taxel.
In this first year of recovery from the great recession we have done some fabulous work for a number of incredible clients! Additionally, this is the year that I began teaching photography again, since ‘retiring’ from that profession in 1985.
Thank you, all… 2011 promises to be a great year for art and learning.
“Mysteries lie all around us, even in the most familiar things, waiting only to be perceived.” – Wynn Bullock
We were shooting water bottles in the studio this week for Marcus Thomas- depicting cool and refreshing during this sweltering heat wave!
Hopefully this will help you to remember to hydrate- tap water, bottled water, sparkling water- whatever works for you.
Next week PNC will be unveiling an exhibition in their new Cleveland, Ohio, home. The display will highlight the National City Bank legacy and is anchored by a 22 foot long by 11 foot tall photo mural of the Cleveland skyline.
The mural photograph was produced to some very specific guidelines in less than ten days from the initial request. Fundamentally, I was asked to create a skyline view of downtown Cleveland in which the PNC (formally National City) building held some prominence. There was no question as to what the ideal view would have and not have in it. It was a question, though, of- from where does such a view exist?
With some research on Google Earth and several hours of roaming the perimeter of downtown, Mike and I came up with the solution. The weather the week of March 15th was the most gorgeous imaginable! Day after day of clear, windless, warm (enough) temperatures- more than ideal for rapid completion of this challenging assignment. The client’s choice follows below:
Cover- Cleveland Clinic 2010 Calendar
We completed photography for the 2010 Cleveland Clinic calendar in mid-November and I could not wait to share it! What a fabulous project. CCF graphic designer Anne Drago’s concept was just the challenge for Taxel Image Group to wrap up this year. We started with a list of fifteen ‘wellness’ programs for Cleveland Clinic employees and patients that Anne wished to represent with striking, creative photography.
After some intense brainstorming and scouting, we narrowed the list down to twelve programs and proceeded to photograph everything from fitness equipment to blackberries, and from measuring tape, electrocardiogram leads, running shoes and artichokes to a waterfall, nicotine gum, acupuncture needles, hands, yoga mats, and colanders. We attempted to photograph each subject from a unique and unexpected perspective while creating visual patterns of color, shape, and light.
Inside Cover- Hydrangea Leaf
January- Measuring Tape
February- Electrocardiogram Leads
April- Massotherapy/ Hands
May- Fitness/ Weights
June- Farmers Market
August- Walking Shoe
November- Nicotine Gum
Best Wishes for a wonderful holiday season!
These images speak for themselves. I have been photographing Ray W. Clarke’s interior designs for over thirty years and he continues to amaze me! Recently Ray had me dip deep into our files and scan the work going back to the beginning of our association for his new website Ray W. Clarke. A small sampling….
Climaco Law Firm
As the Cleveland Addy Awards ceremony approaches a mention of South Franklin Circle is in order. These ads, produced by Roger Frank (Creative Director), Jan Meissner (Art Director), Barney Taxel (photography) and by Dunka Design (photo illustration), are part of a comprehensive campaign to attract residents to South Franklin Circle who are interested in pursuing an active lifestyle.
From the SFC website- “South Franklin Circle offers a new approach to retirement communities. We are not the continuing care retirement community of 20 years ago. South Franklin Circle is breaking the mold. This cutting-edge, active adult community combines the best of Northeast Ohio living: the New England charm of Chagrin Falls coupled with the hotbed of culture and technology of University Circle. ”
This outstanding ad campaign is already winning awards, such as the Addy, but what is more important, the folks at South Franklin Circle are meeting their objectives, even in this tough economy!