PNC. Dawn.
Next week PNC will be unveiling an exhibition in their new Cleveland, Ohio, home. The display will highlight the National City Bank legacy and is anchored by a 22 foot long by 11 foot tall photo mural of the Cleveland skyline.
The mural photograph was produced to some very specific guidelines in less than ten days from the initial request. Fundamentally, I was asked to create a skyline view of downtown Cleveland in which the PNC (formally National City) building held some prominence. There was no question as to what the ideal view would have and not have in it. It was a question, though, of- from where does such a view exist?
With some research on Google Earth and several hours of roaming the perimeter of downtown, Mike and I came up with the solution. The weather the week of March 15th was the most gorgeous imaginable! Day after day of clear, windless, warm (enough) temperatures- more than ideal for rapid completion of this challenging assignment. The client’s choice follows below:
Cleveland. 3.17.2010
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